[BEAUTY] Review: SUGAO Japanese Makeup Series

Hi, lovelies! Are you up for J-pop look?

If you notice, I have been doing alot of K-beauty reviews and I thought now it'd be a perfect time to take a break and switch to J-beauty instead. I have Sugao with me here, a simple Japanese makeup collection that is good enough for everyone including newbies.

Sugao (素颜) means bare, natural face in Japanese, which translates to the brand's concept that focuses on airy, natural and carefree characters in achieving natural beauty.

Well, who doesn't love soft and light makeup that gives a natural no-makeup makeup look and lets your inner beauty shine? Plus, all Sugao products are made in Japan. Let's check out Sugao makeup products!

[MUST-HAVE!] Sugao Air Fit CC Cream (25g) @ RM69.90

4-in-1 functions:

❤ UV protection: SPF23 PA+++

❤ Color correction

❤ Blur visible pores, fine lines and rough skin

❤ Fragrance-free and alcohol-free

Available in 3 types: Air Fit Moist, Air Fit Pink Bright Moist, Air Fit Smooth

How To Use: Squeeze appropriate amount and gently spread evenly onto the entire face.

Beauty Tips: Finish off with loose powder to brighten skin tone and blur rough skin.

Type I tried: #02 Pure Ocher (Natural Skintone) for Air Fit Pink Bright Moist

Sugao Air Fit CC Cream is one of the most popular CC cream among Japanese girls, and is also a must-have beauty product in Japan. Thanks to the unique Air Fit breathable formula, a thin layer of 0.01mm coverage is able to leave the skin "breathable" while it brightens the skin with soft shades of pinkish glow. 

Texture: ★★★★★

It seems very thick and creamy upon touching the skin.

As soon as I spread it evenly over the skin, the texture is amazingly light like a mousse!

Feel: ★★★★☆

Very matte, silky smooth finish with no sticky feeling.

Coverage: ★★★★☆

The coverage is pretty good to cover the visible pores, leaving a "soft-focus" / blurring effect of the skin.

However, I would still need my concealer for my under-eye area before applying the CC Cream.  

Long-lasting: ★★★☆☆

Good in absorbing excess serum (only with powder finish), hence ideal for long hours application.

Sugao Cheek and Lip (6.5g) @ RM59.90

2-in-1 functions: For natural rosy cheeks and bright radiant lips
Available in 3 colours: Natural Red / Active Orange / Brilliant Pink
How To Use: Dab gently on cheeks and lips using fingertip, and blend in circular motion.
Beauty Tips: Build up the color by applying multiple layers, bit by bit.


Color I tried: Brilliant Pink

Texture: ★★★★☆

It has light, fluffy soufflé-like texture that melts onto the skin easily and blends evenly.

Color Payoff: ★★★☆☆

Although the shade Brilliant Pink appears to be very rich, the color payoff is surprisingly soft and subtle. If you prefer a brighter, healthier looking blush / lips, just apply few layers of the product as it is easily buildable using fingertip.

Feel: ★★★★☆

On the cheeks: It leaves a smooth, creamy finish without any stickiness.

On the lips: Light, comfortable and weightless on the lips.

Long-lasting: ★★★☆☆

It can easily stay on the cheek for 4-6 hours, but not as long on the lips.

Sugao Lip Tint (4.7ml) @ RM45.90

Available in 3 colours: Juicy Red / Sweet Pink / Apricot Pink

How To Use: Apply onto the centre of the lips, and blend outwards using the applicator.

Beauty Tips: For a glossy finish, apply a thin layer of lip gloss after the lip tint dries completely.

Color I tried: Juicy Red 

Texture: ★★★☆☆
Its water-like texture is easily blendable but I find it a tad watery for my liking.

Feel: ★★★★☆
Light, comfortable and weightless on the lips.

Color payoff: ★★★★☆
The color is very rich and vivid. Usually I'd apply 2 layers for a more vibrant finish.

Long-lasting: ★★★☆☆
It stays on the lips for a couple of hours, hence re-application is required.

Overall Verdict: ★★★★☆ 

Overall, Sugao makeup series is pretty fun and vibrant. I personally love the sweet packaging
and amazing color payoff that gives a "pop" color to the complexion, full of energy and cuteness.

Sugao makeup series (Sugao Air Fit CC Cream, Sugao Cheek and Lip, Sugao Lip Tint and Sugao Chiffon Powder) is available only at selected Watsons outlets.

For more information, please visit Sugao at:

Website: www.sugao.com.my

Watsons Online Store: www.watsons.com.my/sugao
Instagram: @SugaoMalaysia