Recently I have been introduced to the Yippi app, which is currently very popular among my circle of friends. Little did I know, it is actually developed by a Malaysian tech company, TOGL Technology Sdn Bhd (TOGL) which aims to lead the Southeast Asian social communications landscape.
Established on 26 September 2017, TOGL is a wholly-owned subsidiary of Toga Limited in Malaysia. Its mission is to build Southeast Asia's premier Internet economy system and create an entrepreneurial platform for individuals and SMEs. Hence, we have seen the continuous development and improvement of new technologies done by TOGL in order to improve our quality of life through technology.
TOGL also provides software support to all subsidiary companies, including TOGA, RedBox, Eostre, Keenon, and utilizes the company's technology more widely. In addition to all the products under the company, TOGL also provides a range of professional services to other external clients, such as application development, e-commerce solutions and online platforms, product design and digital transformation, technology consulting, web application development, information technology development, and more.
TOGL’s Awards:
❤ Achieved ISO 9001:2015 for Quality Management System
❤ Selected for the Prestigious GAIN Program by the Malaysian Digital Economy Corporation (MDEC)
❤ Received the SME100 Awards in 2020 for Malaysia’s Fast-Moving Companies from Business Media International
❤ Received the International Innovation Awards 2020
❤ Received Golden Bull Award 2020 for outstanding SME
❤ Received The BrandLaureate Small and Medium Enterprises (SMEs) BestBrands e-Branding Awards in ICT, in 2020
❤ Received Asis Corporate Excellence & Sustainability Awards in 2021 for Asis’s Most Promising SMEs
❤ Received Golden Bull Awards 2021 for Outstanding Small and Medium-sized Enterprises (SMEs) through Yippi
❤ Received Asia Responsibly Enterprise Awards in 2021 through Toga Resonance Technology (T-RT)
TOGL first launched Yippi, a social and communication application which houses the social media, instant messaging, and live-streaming functions, all under one app. It is a multifunctional entertainment platform which you should download the app and sign up if you haven't!
In 2019, Yippi also incorporated Toga Resonance Technology (T-RT), which was launched by Toga Limited at the Singapore Fintech Festival. T-RT encodes a series of natural frequencies that resonate with the natural energy frequencies of the human body, neutralizing or protecting the life force field of surrounding environments and users from electromagnetic radiation (EMF) in the generated vibration energy. Yippi’s focus on mental and physical health through social connections and T-RT is a breakthrough for the app.
Fast forward today, TOGL expands its horizons with Yippi in social, shopping, tourism, and dining industries.
My favourite feature in Yippi super app is the Yipps rewards points, where we can earn and redeem points within the entire TOGL ecosystem including Yippi Biz, TopzMall, TogaGo, Eostre, and more, covering various fields such as catering, online shopping, tourism, entertainment, beauty, and healthcare. We can also use the reward points to offset utility bills such as water and electricity bills, phone bills, and student loans. The more reward points we earn, the more we can save!
The point accumulation experience is very different from what we see in the past. Yippi users can earn rewards points by receiving tips from their content or live streaming, and also participating in occasional games and activities. Additionally, they can How convenient it is!
Under Yipps Wanted, the E-Rewards program, we can earn instant Yipps Points while making purchases at Yippi Biz's merchants, and redeem the points at several collaboration merchants such as RedBox, Park 28 Boutique Dining, Freestore, Bottomless, etc. Additionally, customers can spend in TopzMall E-commerce platform and TogaGo to book travel tickets / hotels, providing an added incentive for customers to choose local SMEs and helping businesses to build brand loyalty.
If you are a local entreprenuer or starting small businesses, then Yippi Biz is for you! Yippi Biz aims to help local SMEs to boost sales through online advertising and loyalty rewards while expanding into new markets, including the SEA region in Q2 2023 and China in Q3 2023.
It features an advanced CRM system that allows businesses to track customer data, engage with customers through targeted advertising, and improve customer retention through personalized offers and promotions. Additionally, the loyalty program rewards customers for their repeat business, helping build long-term customer relationships, and driving sales growth. Not only that, you can also place highly customisable, targeted ads within the app, hence able to reach new customers, increase brand awareness and achieve maximum impact.
If you love shopping, then I am sure you would love TopzMall, the e-commerce platform established by Yippi, which provides end-to-end e-commerce platform solutions for individuals and small and medium-sized enterprises in Southeast Asia, enabling them to effectively promote their products and services.
With full-process business support, including product management, inventory management, order management, payment processing, logistics and distribution, and customer service, TopzMall greatly improves the operational efficiency of merchants, enhances customer satisfaction, reduces operating costs, and better captures market trends and opportunities.
I am amazed by the wide range of products I can find in TopzMall! There are approximatley 23 categories and over 10,000 SKUs, include mobile phones and accessories, watches, health and beauty, baby and toys, groceries and pet supplies, car accessories, women's clothing, women's handbags, women's shoes, men's clothing, men's handbags and wallets, men's shoes, fashion accessories, travel and luggage, games, books and hobbies, home and living, home appliances, computers and accessories, sports and outdoor, games and consoles, cameras and drones, tickets and discount coupons.
TopzMall is convenient, fast, and secure, providing a platform between buyers and sellers to communicate, transact, and cooperate. Yippi users can also exchange their rewards points for goods, thereby promoting the conversion rate of sellers. TopzMall is also constantly expanding its market to the whole of Southeast Asia, allowing customers to experience the fun of cross-border shopping online.
For avid travellers, your to-go Electronic Travel Platform would be TogaGo! It is a one-stop platform for accommodation, tickets and tour packages. Operated by WGS Discovery Tours & Travel (M) Sdn Bhd, TogaGo offers customers over 1.4 million exquisite accommodation options worldwide, as well as booking services for train tickets, travel policies, and other queries within China, and exciting tour packages and exclusive discounts. It is definitely the best choice for domestic and international travel planning.
Not only that, Yippi users can also choose to use their accumulated rewards points to exchange for their dream vacations on TogaGo, hence making the travel planning more efficient and convenient.
It is worth mentioning that TogaGo has obtained the permission of the Ministry of Tourism, Arts and Culture Malaysia (KPK/LN: 8227 - Immigration, Departure, and Ticketing). Since 2019, TogaGo has also been honored to be a member of the Malaysia International Travel Exhibition (MATTA), Tourism Malaysia, and Malaysia Truly Asia, which is a nationally recognized electronic travel platform.
In a nutshell
Do you know that Yippi now has 6 million users in Southeast Asia and China? It is especially popular among those with stronger purchasing power and younger generations. As a diverse platform, Yippi not only allows users to share their lives and express their ideas, but also helps to offset their daily expenses through earning reward points. All in all, it creates an amazing user experience and highly relevant to our daily needs.
In just a few years of development, TOGL has continued to move towards its vision of being the No.1 Social Messaging Super in Southeast Asia. We look forward to seeing many more great achievements by TOGL!
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If you are not a Yippi user yet, please feel free to download the Yippi app on Apple Store, Google Play Store or Huawei App Gallery. Then sign up for a free account and enjoy the Yippi experience!
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